BRANDING

I have always been interested in developing brands, positioning and personas as a means to sell a product or service. A brand isn’t just a logo or a mission statement, it’s a tool to tell the end user or customer exactly how an organisation operates. By thinking about the typeface, colour schemes, look and feel of a company we convey very important messages to the end user and how they interact with a product, branding is how we do this.

View Branding Portfolio
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