One of my main clients, I have designed pretty much everything for Daniel, from shop POS, Packaging to their website and even their App. I was their senior designer for 5 years.  When designing for Daniel, i tried to use good clean eCommerce design principals that showcased the products effectively and gave a high end look to their web stores and shops. High quality materials were used in print work and creating a sense of luxury was achieved throughout.

Design Everything

At Daniel I was the senior designer. In fact, honestly, I was the only real designer and thus did pretty much everything to do with design. I had to update the website on a regular basis whilst keeping consistency across the brand and delivering fresh content and promoting new stock daily. 

POS Design

New designs for POS had to synchronise with the marketing calendar. Sale in retail is frequent, and it was a requirement to keep up with new, fresh, creative concepts .

Email Design

A minimum of 5 emails a week were designed by myself for Daniel footwear, these would promote the new stock using fresh product photography and studio shots which were sometimes directed by myself.

Shop Signage

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